Lesson 1, Topic 4
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Prepare App Store Assets

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This step includes creating a series of graphics (app screenshots, app icon, featured image) that are required and will appear in various places throughout the app stores. The screenshots need to demonstrate the main functionality of your app.

Below you will see screenshots we have done to give you an idea of what they can look like. Also another idea is to go into the App Store and look at others to get some inspiration.

Apple App Store Assets

Apple App Store Screenshots 5.5’’ Devices

1-10 Screenshots of main functionality, JPEG/PNG 1125x2436px


Apple App Store Screenshots 6.5’’ Devices

1-10 Screenshots of main functionality, JPEG/PNG 1242x2688px


Apple App Store Screenshots 12.9’’ Tablet Devices

1-10 Screenshots of main functionality, JPEG/PNG 2048x2732px


Note: You can provide additional screenshots for easier app approval showing premium content, in-app purchases, moderation features, key items from the “More Screen”, the privacy policy & bug report screen.

You can not show Web – Fallback content here only Core App Screens. If you are creating custom React Native screens via a developer then you are allowed to show those screens also. For more information about Web-Fallback please see our knowledge base article.


Where do you put your Apple screenshots?

Navigate to your Apple App Store Connect.

Google Play Store Assets

Google Play Store App Icon

Used in various places throughout the Google Play Store, JPEG/PNG 512x512px


Google Play Store Feature Graphic

Used in the header of your app’s store page and in other areas, JPEG/PNG 1024x500px


Google Play Store Mobile Screenshots

2-8 screenshots of the main functionality, JPEG/PNG 9:16 ratio, max 2160x3840px


Google Play Store Tablet 12.9’’ Screenshots

Screenshots of the main functionality, JPEG/PNG 2048x2732px

Where do you put your Google screenshots?

Navigate to your Google Play Store Console